About us

Leclair London was founded in the heart of London by twin sisters who always believed that elegance begins with simplicity. Growing up side by side, their styles developed in harmony: one drawn to clean structure and detail, the other inspired by softness, movement and calm femininity. Together, they shaped a brand that reflects balance, intention and quiet luxury.

Leclair London is built on three pillars

1. Connection
   Leclair London is rooted in the bond between the twins and the women who wear their pieces. The brand represents harmony, unity and the idea that true style connects rather than separates. Each collection blends the clarity of minimal design with the warmth of modern femininity, created to feel effortless and universally wearable.
2. Timeless Elegance
   The brand believes that elegance should feel natural and lasting. Silhouettes are refined, minimal and intentionally designed to outgrow trends. Inspired by London’s clean architecture and soft neutral palette, each piece carries a sense of quiet confidence. It is fashion meant to live with you, not overwhelm you.
3. Modern Simplicity
   Leclair London stands for calm, clarity and intention. The twins design with purpose, focusing on quality fabrics, subtle details and tones that elevate without shouting. Their approach to luxury is gentle and modern, creating pieces that feel grounded, lightweight and beautifully simple.

Our Story

The story of Leclair London began with one shared question

What if fashion could feel meaningful instead of seasonal

This question became their guide. From London’s timeless streets to the modern woman’s wardrobe, the twins shaped a brand that balances softness with structure, minimalism with femininity and confidence with calmness. Every collection reflects their journey as twins: two perspectives, one vision.

Leclair London designs clothing that moves with ease, feels personal and adapts to every moment. Their mission is to offer pieces that carry quiet elegance and stay relevant beyond seasons. Clothing that reflects who you are rather than who you should be.

Our Promise

Timeless designs inspired by modern London

High-quality materials chosen with care

Pieces made to last beyond trends and seasons

A brand grounded in balance, intention and simplicity

Leclair London is more than a label

It is a way of living with clarity

A celebration of modern femininity

A reminder that true elegance is calm, confident and effortless